TOP 5 PLACES TO INVEST YOUR MARKETING BUDGET | Music Marketing

Not sure where the best places to invest your music marketing budget? In this video we explain where the best places would be to invest your money to promote your music as an emerging artist. Listen to more of our podcast: https://open.spotify.com/show/2myDi0W

 

As found on Youtube

Physiotherapy Cochrane – Sunshine Physiotherapy and Sport Rehabilitation

For all your Cochrane physiotherapy needs, Sunshine Physiotherapy and Sport Rehabilitation is a highly specialized group of professionals. We are a team of highly qualified physiotherapists with extensive post graduate education that allows us to best deliver our physiotherapy and rehabilitation assessments / programs in 45 minute appointments. We are committed and proud to provide the highest quality physiotherapy, acupuncture, C.Gunn IMS and sports rehabilitation services. We also offer massage therapy. We would appreciate the opportunity to meet with you at our clinic where we can share more about our professional health services.

Physiotherapy Cochrane - Sunshine Physiotherapy and Sport Rehabilitation

 

B.Sc.PT, B.Sc.P.E., M.C.P.A., Clinic Owner, Physical Therapist, Diploma in Sport Physical Therapy, Kinesiologist, Massage Therapist, Post Graduate Certificates in Orthopedics, Medical Acupuncture, GUNN IMS, Women’s Health, Core Teacher, International Federation of Sport Physical Therapy

Denise knew she wanted to be a physiotherapist since high school. She has been passionate about her career ever since.

She believes that the patient is best served through collaboration with sports medicine doctors, orthopedic surgeons, family doctors and other allied health providers.

She obtained her combined physical therapy/physical education degrees from the University of Saskatchewan in 1996/1997. Denise worked in Saskatoon and then in Calgary at the Lindsay Park/Talisman Centre where she treated recreational athletes, National athletes and Pro athletes. At Sunshine Physio she continues to treat this array of athletes.

Denise has also worked in the school setting with children with disabilities and paediatrics offering early intervention and treatment. She no longer goes into the school setting, however routinely treats babies for tortocollis (head shape deformities) and paediatric neuromuscular issues.

The majority of her early career was in the sports setting. This included working with local, National and International teams. The highlight of those experiences was traveling as the team physio for the Canadian Men’s Rugby Team to Ireland.

Denise has taken her levels and competency exams in Orthopaedics. She has passed the oral and written component of the Manual and Manipulative therapy (Part A) from the Canadian Academy of Manipulative Therapy.

Denise has been involved in pursuing a level of excellence for her dear patients. In 1996, she obtained her Advanced Massage Therapy, in 1997 achieved her Personal Fitness and Lifestyle consultant, and in 2010 received her Diploma in Sports Physical Therapy. The diploma in sport medicine is the highest level awarded. This takes years of studying, course work and hands on work. She obtained perfect marks: presently there are a little over 100 physiotherapists across Canada with this level of distinction. She maintains this distinguished designation with continued required course and field work.

Denise suffered from a persistent, nagging pain for a couple of years in her right ovary. She found tremendous relief from Traditional Chinese Medicine, so in 2000 went to the University of Alberta to receive that designation from the renowned Dr. Steven Aung. In 2007 she took further courses in the use of acupuncture needles and obtained GUNN IMS (Intramuscular Stimulation).

After the birth of two large babies (10 pounds each), Denise took a variety of courses in women’s health to treat pelvic floor weakness, incontinence and pain (2004 – 2014). She has taken numerous courses to help females stay active and prevent pelvic floor issues such as incontinence and prolapses. She has expanded that knowledge to help men as well who have issues with prostate cancer and pelvic floor pain (2014).

In 2010 Denise was in a massive head on collision on the highway where she suffered numerous injuries, including fracturing (breaking) her back, foot, numerous torn ligaments, and suffering a serious concussion. She loves treating chronic pain of the spine. She has successfully returned to an active lifestyle through excellent physio, sports medicine and yoga. She loves working with a multidisciplinary team like she had, to provide an appropriate solution to ongoing musculoskeletal problems, which may involve providing referral for prolotherapy evaluation/treatment, or interventional radiology procedures; as well as providing physiotherapy management before, during and after such procedures. As well, she firmly believes in an active home exercise program or coming to her numerous classes that she offers if more guidance is needed or to ensure doing the exercises in a safe manner.

She has developed a personal interest in treatment of concussions and has taken numerous courses in the evaluation and treatment of concussions over her entire career. As research and treatment has changed dramatically over the course of her career, she continues to take courses to stay on the leading edge of what is new to help her dear patients.

She shares her passion for physio, sports medicine, energy medicine and yoga at the clinic and through the numerous classes she offers. The Core Yoga classes are designed to bridge the gap between physio treatments and to return to an active, pain free lifestyle. She has been teaching classes on and off for over 30 years, changing and enhancing them as she develops as a student and teacher. See her yoga bio and class info for more information.

 

Celia Gjosund

Physiotherapy Cochrane - Sunshine Physiotherapy and Sport Rehabilitation

Dip, P.T., M.C.P.A.

Celia loves all sports, she is a former field hockey, tennis and squash player and now is an avid golfer. She trained in England, and all her post-graduate work has been completed in Canada including: manual therapy, medical acupuncture, orthopedics, muscle energy and C. Gunn IMS.

​She worked in Fort McMurray for 20 years dealing with sports and industrial injuries helping clients to return to their activities.

Celia is a licensed teacher of the GLA:D program – an evidence based 8 week education and supervised exercise program developed in Denmark to treat hip and knee osteoarthritis – which she plans to run beginning in March 2018.

She enjoys treating old and young patients with concussion after a sports accident or a motor car accident, giving a varied exercise involving eye, concentration and movement. She has also done training in Vestibular and dizziness symptoms – these symptoms can be helped to enable you to return to the quality of life you deserve.

Linda Belanger

Physiotherapy Cochrane - Sunshine Physiotherapy and Sport Rehabilitation

MCISc, BScPT, GUNN IMS, FCAMPT, IOC Sport Diploma

Linda is originally from Montreal, where she graduated from Physiotherapy at McGill University in 2004. She was first exposed to this profession as a competitive gymnast. Her love for sports and helping others is what inspired her to become a physiotherapist. Since 2004, she has worked both in public and private practice, in Québec as well as in the Canadian Arctic, BC and now Alberta.

Linda is always looking for new challenges and continually takes different training opportunities in order to improve her skills and deliver a better level of care to her patients. In recent years, she completed a fellowship in manual therapy (FCAMPT) and did her Gunn IMS certification, as well as a kinesiotaping course. She has also attended diverse specialty trainings, such as one on the shoulder, the cervical spine and on the prevention of running injuries.

She enjoys working with all kinds of conditions, from acute to chronic, and has a special interest for shoulder, low back and pelvis problems, as well as sport related issues. When she is not working, she loves the outdoors and can be found on her mountain bike, training for triathlons or on the slopes snowboarding or patrolling as a volunteer.

 

Chelsey Hulowski

Physiotherapy Cochrane - Sunshine Physiotherapy and Sport Rehabilitation Chelsey graduated from the University of Saskatchewan in 2007 with her Bachelor of Science in Physical Therapy with distinction. Before joining the Sunshine team she worked in a variety of private practice physiotherapy clinics in Ontario, Saskatchewan, British Columbia and Calgary.

Always eager to learn and expand her skill set to better help her patients, Chelsey has completed several post-graduate manual therapy courses, a kinesiotaping course, and is certified in medical acupuncture (CAFCI) and intramuscular stimulation (Gunn IMS). She has also completed training in vestibular physiotherapy to treat dizziness and vertigo, as well as pelvic floor physiotherapy to treat urinary incontinence in women.

She enjoys working with a variety of patient populations and conditions, and believes in working with her patients to come up with a treatment plan to meet their specific needs and goals, whether it be running a marathon or walking a block pain-free. Chelsey believes in taking a well-rounded approach towards treatment, incorporating a combination of manual therapy techniques, patient education, exercise prescription, and therapeutic modalities such as medical acupuncture and/or IMS.

Outside of the clinic, Chelsey enjoys working out, getting out to the mountains, and spending time with friends, family and her puppy.

 

Jeannine Millan

Physiotherapy Cochrane - Sunshine Physiotherapy and Sport Rehabilitation

Registered Massage Therapist, Certified Aromatologist, Usui Reiki Master and Pre and Post Natal massage

Jeannine graduated from Foothills College of Massage Therapy in 2000 with her Therapeutic Massage Therapy certificate. She has since mastered several other techniques including, Pre and Post Natal Massage, Cranial Sacral Level One.

Within the past 20 years Jeannine complimented her interest in Aromatherapy and essential oil benefits with a certification as an Aromatologist in 2004. She began in 1999 her Energy work training with Usui Reiki all levels and Karuna style as well. Since then has taken Quantum Healing Heart Techniques more recently in 2020. Within the Reiki community Jeannine has trained over 400 people for Usui Reiki in various levels.

Jeannine enjoys combining all areas of her expertise and personalize those modalities to fit her clients where appropriate and accepted. Having an experienced hand in several modalities makes Jeannine a therapist with excellent hands on skills combined with the added knowledge and interpretation of the energy work using essential oils.

When Jeannine is not committed to her work she loves being in nature for a walk, yoga or aquasizing at the local pool.

 

Angèle Tremblay

Physiotherapy Cochrane - Sunshine Physiotherapy and Sport Rehabilitation Angèle, Office Manager for Sunshine Physio & Wellness Clinic brings a wealth of strong leadership, office administrative experiences and excellent interpersonal skills to the Team. She has proven to be indispensable in organizing, scheduling, managing schedules and resources, payroll, adjudication and payment of medical claims while innovating successful projects to improve office support. She prides herself in her contributions towards effectively developing and implementing good business processes/practices as well as streamlined ideas and improving operational outcomes.

As a supportive Team player, Angèle collaborates well with all to ensure patients and clients receive a respectful and professional experience upon arrival to our clinic. She is fluently French bilingual, has a keen interest in working with a diverse team of professionals and thrives to cultivate a harmonious and fastidious work environment.

Her 35-year career in Ontario with the Ministry of Health and Long-Term Care as Lead for several unique health care programs, as well as Unit Coordinator at the Cancer Centre and Ward Clerk in Acute In-Patient Psychiatry-Mental Health departments has provided her with great knowledge, skills and experiences in this field. She effectively and efficiently represented each department with particular attention to the protection and privacy of information and individual needs.

Many of her core competencies and combined experiences working in multiple capacities such as; Medical Office Administrator, Clinic Coordinator, Business Administrator, Operational and Financial Manager, Team Lead in 3 separate and distinct Health Care programs for the day-to day operational delivery, have enhanced her reliability, accountability and excellent front line patient and client service delivery skills.

When Angèle is not at work, she loves to spend time with her family. Staying active and a healthy living lifestyle is a high priority in her life. Her activities include, but are not limited to: travelling, being in the mountains, going to the gym, motorcycling with her spouse, cooking, hiking, kayaking, hosting, and walking.

 

Contact

Physio Cochrane AB

Sunshine Physiotherapy Location

Rustic Market Square
Bay #5 123 – 2nd Ave. West,
Cochrane, AB T4C 2E7

Mailing Address:
P.O. Box 1623
Cochrane, AB T4C 1B5

Phone

403.981.1991

Fax

403.981.7776

Email

info@sunshinephysiotherapy.ca

 

 

Spotify Promotion

Many thanks for considering HIP Video Promo to help you secure the exposure and attention on Spotify that every independent artist and band desires.

Anyone writing, recording and releasing music these days has likely tried to figure out how to get their songs into Spotify playlists, and while it’s not as simple as most would like, with the right song and a solid, sturdy foundation already in place, HIP Video Promo can increase the likelihood of earning coveted playlist spots and increased exposure on Spotify.

Spotify is currently leading the streaming market with 100 million paid subscribers and over 217 million active users in over 80 territories. There are over 2 billion playlists on Spotify owned and operated by everyday users, brands, independent curators, official curators, and the millions of algorithm based playlists that reset weekly.

Securing playlists on Spotify has become an integral component of any independent artist’s musical career. Your “audience” is gauged not only by your social media presence, but by your streams on Spotify. HIP Video Promo now proudly offers custom targeted Spotify playlist marketing. We work closely with our clients to ensure they’re happy with the results and are provided an outstanding return on investment.

So how does it work? We’re constantly building relationships with playlisters with organic audiences eager to hear new music. If we are confident your music meets the quality of those playlists and deserves the chance to secure placements there, the HIP Video Promo team will be ready to move forward with the campaign. With our persistent effort, you’ll very likely be added to many of these playlists and your streams will increase significantly, all while gaining potential new fans across the globe.

The user curated playlists we will work diligently to secure you placements on will typically keep your song placed for at least one to two weeks, often one month (30 days) and potentially longer. Keep in mind that just because a playlist cycles your song out after one month doesn’t necessarily mean your streams stop in all cases. The objective of the campaign is to not only get you on great playlists and secure your song more streams than prior, but it is to, in the long run, also get you to a point where the song get on Spotify’s radar with their algorithm and closer to adding you to recurrent rotation.

Please don’t hesitate to be in touch of you have any questions about our Spotify marketing campaign. You can call 732-613-1779 to speak directly to the owner of HIP Video Promo Andy Gesner to learn more, or email us at info@hipvideopromo.com and we’ll respond in a timely fashion.

Spotify Promotion

Music Video Promotion for 2020 – Get your music video on MTV, BET Jams

Greetings! It’s Andy at HIP Video Promo! Music video promotion is more important now in 2020 than it has ever been. Video Promotion done right is difficult, so it makes sense to hire the best music video promotion company there is. As my team and I celebrate our twentieth year fighting the good fight on behalf of our clients, I wanted to offer up an open invitation to all of you out there planning your marketing campaigns for the new year. Keep in mind: visual content remains your most powerful piece of marketing currency. So whether it’s music video promotion, social media marketing, Spotify playlist pitching, or visual content creation, I’d love to talk more! I’m in the office and easily reachable. Let’s set up a call! As mentioned in the video, we shoot music videos too! Check out our HIP Video Productions website below! Direct Line: 732-613-1779 Email: info@hipvideopromo.com

As found on Youtube

Music Marketing

How a Furnace Works | Repair and Replace

How Do I Know When It’s Time To Replace My Furnace?

Your furnace is the heart of your HVAC system. So, it’s important to make sure it is always running its best. Especially in an area like Edmonton, Alberta where temperatures can drop to extreme measures. Having your system fail, particularly in the winter, can not only be dangerous to your health but can cause further problems such as frozen pipes. At Legacy Heating and Cooling, it’s not about selling you the newest model but making sure you have the most efficient and safe system in your household.

Just like Murphy’s law states, “Things will go wrong in any given situation if you give them a chance.” Don’t give your furnace a chance to fail you. Make sure to set up annual maintenance visits with Legacy Heating and Cooling today. That way, you can anticipate future problems, repairs or replacements and be financially prepared for the worst.

Some signs that may indicate you need a new furnace in Edmonton? to include:

  1. The age of your furnace. Furnaces die out at an average of 18-20 years. If your furnace is nearing or exceeding the age of 15  years, then it’s definitely time to start looking into replacing your furnace. Statistically, the efficiency of furnaces 15 years and older has dropped below 80%. This means they break down more often, require more energy and simply will not perform in a way that suits the needs of your household. A good rule of thumb is, no matter the age of the furnace if the cost to repair is 50% of the cost of a new furnace, you should replace it.
  2. Constant repair bills. After a while, the integrity of the mechanisms that run your furnace will deteriorate due to wear and tear over the years. They will break down more often than not, costing you more than it would cost to replace the furnace itself in the long run. If you don’t have a maintenance plan with your HVAC technician, this deterioration will happen more quickly, which could cause you to have to replace your furnace sooner.
  3. Higher energy bills. Because of this natural deterioration, your unit will have to work harder to try and meet the needs of your household. This causes an uprise in energy needs, costing you more monthly.
  4. Uneven heat distribution. When your furnace is rundown, it may not have the power to evenly distribute heat through your home properly anymore. This can cause a number of complications in your home.
  5. Yellow flames. Your natural gas furnace should have a crisp and clear blue flame. This flame signifies a healthy and clean system with no leaks or safety issues. You can check the flame by checking through the furnace’s cover vent. If you happen to see a yellow flame, it’s within your best interest to contact a professional. A yellow flame may indicate a number of issues. It could be something as simple as the heat exchanger or burner needs cleaning or something as dangerous as a leak of carbon monoxide or other natural gas leaks.

 

As found on Youtube

Furnace replacement Edmonton

15 Video Marketing Stats You Need to Know in 2019

15 video marketing statistics every business owner and content creator needs to know! ****** **** Ready to grow your YouTube channel faster in 2019? I just released a brand new 1-hour YouTube Masterclass and you can watch it free here ➡️ http://TubeInfluence.com 📒 Show Notes and Resources 📒 1. (Free Online YouTube Masterclass) Ready to grow your YouTube channel faster in 2019? I just released a brand new 1-hour YouTube Masterclass and you can watch it free here ➡️ http://TubeInfluence.com 2. (Think Media’s Online Video Conference) To learn more about Grow with Video LIVE in Las Vegas visit ➡️http://growwithvideolive.com 3. 📕 Get a copy of YouTube Secrets and $100 of exclusive free bonuses here: http://www.tubesecretsbook.com/ FACEBOOK PAGE — I do weekly Facebook Live Streams on this page. http://fb.com/seanthinks QUESTION — Have a question about Online Video, Video Production, Tech, Marketing, or Anything Else? Post in comments section of this video! Subscribe to THiNK Media TV Here: https://www.youtube.com/THiNKmediaTV Sean Cannell on Social Media: http://seancannell.com

https://www.linkedin.com/in/seancannell/ https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanthinks ———Cameras and Gear Used To Shoot This Video ——- Curious what camera we use? Here is a list of our current gear for Think Media: https://kit.com/SeanCannell/4k-think-… DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. About: In this video Sean Cannell from Think Media shares 15 online video statistics you need to know in 2019. These YouTube video marketing tips where shared a Grow with Video LIVE in Las Vegas. To learn more visit: http://growwithvideolive.com

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Cinematography Edmonton

9 Actionable Tips for Ranking Videos (2019)

Today you’re going to learn how to rank your videos number one in YouTube in fact the YouTube SEO tips are about to share with you have helped me rank for hundreds of different keywords and thanks to these nine strategies I even ranked in the top three for the keyword video SEO now I should warn you I’m not gonna give you generic advice like use video tags you already know that stuff instead you’re gonna see little-known SEO tips that are working right now i’m brian dean the founder of backlinko and let’s dive right in when i launched my youtube channel a few years ago i felt great and to get ready i watched dozens of videos from so-called youtube SEO experts so i was super excited when my channel finally went live I thought to myself self it’s only a matter of time before your videos rank in YouTube and get lots of views there was only one problem it never happened in fact despite working really hard on my videos my views barely budged and one day I decided to stop following the advice from so called YouTube experts so I slapped on my lab coat and set out to figure this whole YouTube SEO thing out myself let’s do this and trust me I tested everything I tested different

combinations of keywords video lengths introductions tags and more it took months of almost non-stop testing for me to figure things out but in the end I developed a formula for ranking videos that actually worked in this formula quickly grew my rankings views subscribers in traffic and now it’s time for me to show you the nine most powerful strategies that I used so without further ado let’s kick things off with strategy number one front-load your keyword everyone and their mom knows you should use your target keyword in your video title but what you might not know is that YouTube puts more weight on words that appear in the beginning of your title for example let’s say you want to rank your video for cold brew coffee most people would use a title like this now that title isn’t horrible or anything but you can easily make that title even more SEO friendly by front-loading your keyword a title with a front-loader keyword would look something like this in fact this little tip works so well that it tend to front-load keywords and almost all of my titles and with that it’s time for our second strategy boost video engagement signals last year I conducted the largest YouTube ranking factor study ever specifically we analyzed million YouTube search results to figure out what makes certain videos rank higher than others so what are we fine we found that videos with lots of engagement signals outrank videos that didn’t get a lot of engagement so what our engagement signals exactly engagement signals are things like shares likes comments and subscribes basically whenever someone engages with your video it tells YouTube people are loving this video and our data found that comments correlated with rankings more than any other engagement signal the question is how can you get more people to comment on your videos from lots of

testing I’ve found that putting a hyper specific call to action at the end of your video works best you see most youtubers use a generic call-to-action like leave a comment or let me know what you think but I’ve found that hyper specific call to actions work much better so instead of a generic leave a comment give your viewer something specific to comment on for example at the end of this video I asked my viewers which of the two strategies from the video they’re gonna try first and because I make commenting insanely easy that video has racked up hundreds of comments our third strategy is to use the tab formula for video tags here’s the deal with video tags on YouTube according to a ranking factor study tags are as important as they used to be that said tags still make a difference so it’s worthwhile to spend some time in them unfortunately most people on YouTube used tags completely wrong remember your video tags are designed to help YouTube understand the content of your video which means you don’t need a lot of tags to get the job done in fact if you use lots of tags you’re just gonna confuse YouTube and Google and they’ll have no idea what your video is actually about for example take a look at this video it has a whopping 17 tags imagine for a second that your YouTube what these tags tell you well they tell you that the video is about 17 different topics and if YouTube doesn’t understand what your video is about they’re not gonna rank it for anything that’s why I recommend using a small number of highly specific tags I call my approach the tab formula the tab stands for target alternative and broad here’s exactly how it works first make sure that your first tag is your target keyword just like with your title YouTube puts more weight on tags that appear early on especially your first tag so if your keyword is green smoothie recipes you’d make your first tag green smoothie recipes simple next create two to three tags that are

alternative versions of your main keyword for example you’d use variations of green smoothie recipes like green smoothie recipes for breakfast and easy green smoothie recipes you can easily find these variations by popping a target keyword into the YouTube search field and seeing what YouTube suggests these suggestions make perfect alternative versions of your main keyword to use as tags finally include one or two broad terms as your last set of tags these tags should describe your videos overall topic or industry the goal of these broad tags is just to give YouTube more context about your video for example broad keywords for green smoothie recipes would be things like nutrition and smoothies next up we have CTR magnet thumbnails you probably already know that click-through rate is an important YouTube ranking factor in other words if your video gets an above average amount of clicks in the search results YouTube’s going to give you a rankings bump the question is how can you get more clicks use CTR magnet thumbnails so what are CTR magnet thumbnails they’re thumbnails that are strategically designed to get more clicks from YouTube searchers here’s the step by step process first use non youtube colors in your thumbnail what do I mean by non youtube colors well the main colors on youtubes website are white red and black so if you use those same colors in your thumbnail you’re gonna blend in instead I recommend using colors that contrast with YouTube’s color scheme like green blue purple gray and orange for example I use green blue and gray in most of my thumbnails and these colors help Myra’s I’ll stand out from the others which brings me more clicks next use big bold text in your thumbnail my experiments have taught me that thumbnails with text get more clicks and thumbnails without any text

that said your thumbnail is pretty small so you don’t have a lot of room to work with that’s why I recommend using 30 characters of text max for example the thumbnail of my video that ranks number one for e-commerce SEO has a grand total of 23 characters our fifth youtube SEO tip is to write mini blog posts for your video descriptions when I first started my youtube channel I put 0 thought into my video descriptions this video is awesome and description done and it turns out this was a huge mistake from lots of testing I’ve found that long descriptions help videos rank better in YouTube because longer descriptions help YouTube better understand what your video is all about that’s why I recommend making your descriptions between 100 and 200 words for example check out this video of mine that’s done really well the description for this video is a hundred and forty-two words and that long description has helped that video make its way to the top of YouTube for competitive keywords like SEO you might be wondering what do I actually write in my description well you want to outline the content of your video without giving away the farm for example here’s a description for my ecommerce SEO video as you can see I describe the content of the video but I don’t get into the meaty details that way even if someone reads a description they still need to watch the video to see the actual content let’s jump right into our next strategy boost video length when it comes to video SEO what

works better long videos or short videos well when we analyzed million YouTube videos we discovered that longer videos tended to outrank short videos in fact our data showed that the average video on the first page of YouTube is 14 minutes 50 seconds long what’s going on here well a few years ago YouTube said we focus on those videos that increase the amount of time that the viewer will spend watching videos on YouTube in other words YouTube loves videos that keep but watching for long periods of time for example check out this video from my channel it’s almost 14 minutes long because that video is on the longer side it racks up lots of watch time automatically and that simply wouldn’t be possible if my video was only 2 minutes bottom line whenever it makes sense make your videos between 8 and 15 minutes long in my experience that’s the sweet spot for ranking in YouTube search results moving right along to our next strategy strategy number seven which is to use brackets and parentheses in your video title like I mentioned earlier YouTube uses click the rate as a ranking factor and yes your thumbnail is a big part of the equation but don’t forget about your title it’s huge in fact YouTube themselves state that well-written titles can be the difference between someone watching and sharing your video or scrolling right past it and one of the easiest ways to increase your click-through rate is to add brackets or parentheses to your video title in fact a study commissioned by HubSpot discovered that

simply adding brackets and parentheses to titles boosts the click-through rate by up to 38% for example let’s say you just published a video that outlined 10 video marketing tips and your original title look like this well according to hub spots research by changing your title to this you can increase your clicks by more than a third actually parentheses works so well that I tend to use them in almost all of my video titles and here are some examples of things that you can include in brackets or parentheses that work really well and now it’s time for strategy number 8 ranked and suggested video here’s the deal youtube SEO is more than just ranking in the search results in fact you can get just as many views if not more by getting your video to appear as a suggestive video suggestive video is when your video shows up next to another video in the sidebar so if you can get your video to show up next to a really popular video you’ll steal some of their views and the best way to show up as to suggest a video use the same tags that video uses when YouTube sees that some of your tags match the tags from a popular video they’ll understand that your video is about the same topic which means they’ll likely rank your video as a suggestive video for example let’s say you wanted to rank as a suggestive video next to this video first check out the tags that video uses to see if videos tags you need to look at the source code of the page to do this with Google Chrome just right-click on the page and click view page source then look at the keywords section of the page the keywords that appear here are the tags for that video you can also use a tool like to buddy or vidiq you which will show you a videos tags without needing to look through the source code next use a few of the tags that video uses on your video and make sure to copy the tags exactly word for word if your video is high-quality and closely related to the popular video YouTube will start to rank you as a

suggestive video with that let’s dive into our last strategy turn donkeys into unicorns the fact is this whether you’re a small Channel or have a million subscribers we all have videos that do better than others why is that well there are a lot of reasons behind this but from analyzing millions of videos I found the videos that do well tend to have one thing in common lots of watch time we talked about watch time a little bit before it’s the total amount of time that people spend watching your video and I’ve recently discovered a great way to increase my watch time turning donkeys into unicorns here’s how it works first log into your YouTube analytics and click on audience retention this report shows you how much of a video people watch and where they tend to drop off then search for a video you’ve published on your channel that’s done really well finally keep an eye out for audience retention peaks peaks are sections of your video that have above-average audience retention then just watch that section of your video to figure out what kept people watching that part did you put a graphic on screen say something funny or maybe you did something simple like change the camera angle take note of that then apply what you learned to future videos for example here’s an audience retention report from a video I

published a while back see that peak right there in that section of the video I outlined a real-life example of how someone increased their Google rankings so I made sure to use real-life examples in the beginning of all of my future videos and it helped those videos go from potential donkeys to amazing unicorns okay so I know I said I’d show you nine video SEO strategies but I recently came across a cool little hack that’s working really well for me and I wanted to share it with you and that hack is include the current year in your video title YouTube users want to see content that’s current and relevant I know thanks Captain Obvious but here’s the thing how do you actually demonstrate that your content is useful today include the current year in your video title when you include the current year in your video title your result instantly stands out in the search results and in the suggested video sidebar which means you’ll get more clicks and views Plus as a bonus lots of people search for keyword plus year in Google and YouTube so when you add the year to your video title and

description you’ll rank higher for these keyword plus year keywords for example if your title look like this just add the current year and you instantly have a title that’s gonna get you a higher click-through rate so did you learn something new from today’s video and make sure to subscribe to my youtube channel right now just click on the subscribe button below this video also if you want exclusive SEO strategies that I only share with subscribers head over Rebecca link accom and sign up for the newsletter it’s free now I want to turn it over to you which of the youtube SEO tips from this video are you gonna use first are you gonna try front-loading your keywords or maybe you’re ready to turn donkeys into unicorns either way let me know by leaving a comment below right now I’m rollin yeah I really don’t want to say that do you hear that okay yeah it’s possible because when I you know I didn’t mean what button goggles

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music video promotion

Live Music Photography

Edmonton Photography Call 587.200.3361 or email us  support@socialhero.ca

 

We don’t have a photographer. We have a team of photographers. And we aren’t talking highly skilled cellphone photogs, we are talking the real deal. Our highly trained photography team takes their passion to the next level when it comes to getting your good side and making your business pop.

 

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Edmonton Photography

How to Hire the Right People When You’re Starting

Hiring your first employees can be tricky because you really don’t want to mess up when you business is just in the process of growing. One thing that I preach on a consistent basis is that the goal should not be to take a long time to find the right employee and then hire them, but instead, hire a lot of different people and then fire anyone that is not working like you need them to quickly. It’s much better to hire fast and fire fast than it is to hire slow and fire slow… Absolutely humbled to have my good friend Adam Braun be on this episode of the #AskGaryVee show. If you don’t know, Adam is an entrepreneur, New York Times best selling author, and philanthropist. Adam created Pencils of Promise, a non-profit educational organization, as well as MissionU. If you want to go follow Adam on social media, you can find him here: Twitter – https://twitter.com/adambraun Instagram – https://www.instagram.com/itsadambraun If you guys want to check out the full episode of this #AskGaryVee show, you can find it here: https://youtu.be/SZfoc7tw1u0 — ► Check out my main YouTube channel here: http://www.youtube.com/c/garyvee ► Find #AskGaryVee here: https://www.facebook.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.

As found on Youtube

hire the best talent

How to Waste $10,000 on Marketing | Grow Your Music Studio Live #027

Hey there, everybody, Daniel from Grow Your Music Studio.com. In this video I want to talk to you about how to allocate money for marketing in your studio. Now there’s such a thing as “good spend” and “bad spend”, we’ll call it that. There are expenses that are worth making and there are expenses that are not worth making. And I want to go through that. Now, here’s what’s prompting the story today. I was at a gathering of friends yesterday. There was quite a few people there. There was almost two dozen people at this gathering.

I was talking to this young guy and he’s kind of an acquaintance. And he has just started a business. And he’s talking about some expenses that he has coming up. But I began to ask about them and he had been proposed by a marketing company, a huge branding campaign and writing and all these things. And as I listened, I was kind of horrified because he’s this young guy, he’s just started his business, he doesn’t have a lot of customers yet. And what I heard was things that I heard early on when I was first starting out.

So whether you are a brand new studio owner or you’ve been in business for 20 years, whether you’re a small studio or large studio, what I want to talk about today. .. It’s so fresh in my mind. I just had to throw this camera up so I could do this video. But no matter how experienced you are or how long you’ve been in business, when I’m about ready to talk about is hugely important and even reminded me and kind of got me thinking about where I’m allocating marketing dollars to and where I am spending money.

So here’s the deal. I want to tell you three decisions that I had that are an example of a bad way to spend marketing dollars, okay? So number one: I had my website redesigned a number of years ago and I went to an SEO company. And this company that was specializing in SEO – if you don’t mind, it isn’t really that important. It is kind of a new attraction technique, okay? This company pitched this huge deal to me where they were going to, you know, make my piano studio website so visible. Everyone’s going to see this. And I asked them how I knew that would happen.

And what they said to me was that, “Well, you know, this is the technique we specialize in and if we do all of these things, it’s going to make your website be the most visible if someone types in the word “piano lessons” in your area.” And I asked him what the ongoing costs of it would be and exactly how many visitors I could expect. Now here’s the thing, they could tell me exactly how much it was going to cost, but they could not tell me what the outcome would be. They couldn’t tell me how to measure whether the strategy was working or not, other than general platitudes. Okay, so that’s the first one. The second one: Another time I went to a designer and asked them to help me rebrand my studio. And this designer did all this work. He was even going to bring in other people to work on the job. And once again I asked him, “How many sales is this going to contribute? How am I going to know if this is working or not?” And he said, “Well, you know, branding is just the thing you have to do. People have to know who you are.

People have to know you’re out there. You’ve got to make a good impression when they see your site. You’ve got to look professional. This is how you’re going to make sales.” I say, “Yeah, but how will I be able to measure it?” He couldn’t tell me. Okay, you might see where this is going. Third: Many years ago, before I really got my digital advertising working for me, I actually contacted Google. Google themselves built me a Google Ads account. And they set me up with an ad specialist, and this ad specialist built my account for me for free. And we got to the end of it and we were going over the settings. He was explaining some things in the settings and I knew just enough to know that some of the settings there were going to really cost me a lot of money, but they weren’t going to have a big return. And I don’t think the guy was trying to scam me. I don’t think Google was out to do the worst for me. I think that the advice is probably true for most businesses. What he was trying to tell me I should do is true for most businesses, but it wouldn’t work for a business like ours.

And I kept insisting that I didn’t want to do this, that it was going to cost me literally hundreds, perhaps thousands of dollars, and I wouldn’t see any sales. I wouldn’t see any return from the spend on the advertising. And know said to me? You’re going to love this. I said, “How do I know this is going to turn into customers or how do you know?” He says, “Just trust me. I know what I’m doing. I built a lot of accounts from people. Just trust me.” So here’s the thing, here’s how to waste $10,000 marketing your studio. Talk to people in marketing who are trying to sell you services, who can’t tell you exactly how you’re going to get sales, who can’t explain to you – down to the numbers – how you know whether the strategy is working or not. I see so many studio owners when it comes time to build a website, the first thing they say is, “Well, who can build me those beautiful websites?” Now, website builders …

Unless they’re focused on sales – which I found the majority of them aren’t – website builders are really good at building websites. They’re not good at making you sales. Logo designers are really good at building you logos. They’re not good at making you sales. Do you see where I’m going with this? This is how you waste a lot of money when you work with people in marketing who cannot tell you the exact pathway and cannot help you measure and cannot tell you – in the numbers – whether or not the strategy is working.

At best, they’re just, you know, recycling platitudes. They’re doing what they know how to do best. At worst, they’re out to get you, so to speak. Your worst fears have come true. What I found is most of the time people who are doing this, they have your best interest at heart, but what they’re really good at doing is building you a product. They’re not good at helping you make sales. And here’s the thing, okay? This is the lesson to learn from all this. And it leads into the lesson that I want to teach. And it’s this: In a business, cash flow is king. Unless something is directly contributing to your bottom line, it’s an expense and you have to be very careful with expenses. There’s all kinds of tools you can buy. There’s all kinds of ways that you can spend money. But unless it’s directly contributing to cash flow, it is an expense and it should be looked at with suspicion. So if they cannot tell you how it’s going to directly impact your cashflow, if they cannot tell you, if they cannot falsify their premise, if they can’t say, “Here’s how you know it isn’t working,” you can’t …

You have to go into that with your eyes open. It might not be the best strategy to be following. Now, one extra tip tip here, okay? And this is a little to the point. If you decide to DIY your marketing, if you’re doing your marketing and YOU can’t explain how the marketing technique is going to help you, you are the problem. You might be a danger to yourself, okay? And I love to read the comments right below. Have you done some sort of marketing technique? I know it’s a little bit exposing but hey, I’m exposing some bad things I’ve done here too. Have you gone and bought Facebook ads and see no students from it. And then said, “Oh, Facebook ads must not work.” Or you know, if you’re being honest, “Oh, well I guess I don’t know how to make Facebook ads work.” Well, the reason is you didn’t know how to measure whether they’re gonna work and if you had known how to measure, you probably would’ve gotten a result from it.

If you had known the metrics to be looking for, if you’d known how to know whether beforehand it was going to work or not, you probably would’ve gotten the result you were looking for. And the same thing goes with these contractors I was telling you about a little bit earlier. Okay, so here is the number one, what I’ll call “expense” that you should have in your studio business. The number one “expense”, alright? And it’s really not an expense because in reality, what you should be doing, the way you should be thinking about marketing is not, “Oh, I’m going to trade some money for a website,” or “Oh, I’m going to trade some money for a logo,” or “Oh, I’m going to trade some money for a consultant to come in and tell me what I should do.” And I mean, right there exactly what Richard just said: “I know the person that spent a thousand bucks and they got likes, but no conversions.” Okay, here’s the number one expense you should have, and it goes right along with what Richard just said there.

You don’t buy a website, you don’t buy marketing, you don’t buy ads. You buy new customers. If your marketing is working really, really well, for every dollar that you spend in an ad, you should be making 5 or 10 or 15 dollars back. And if you don’t know the mechanism by which you can do that, then you shouldn’t be investing in that marketing medium. You shouldn’t just be buying a website because “studios should have a website”. The person who’s building that website or you should understand the exact metrics that turns a visitor to your site. They should know the exact process that turns a visitor to your site into a customer. If they can’t explain that process or they can’t explain exactly how many visitors should be coming to your site or how many visitors that come to your site should be turning into an actual customer, I would be very leery. I would be very careful. I’d be very cautious. So don’t buy marketing. Don’t buy advertising.

Buy new customers. That’s the only expense you should have in your business. This is how a business grows. This is how a business scales: when you take money and you turn it into new customers. What I can tell you is that all the ads that I ran on Google last year cost me $1,700 and over the course of the year, the amount of money that I made back from the students that I got from Google was well over $10,000. Same thing with Facebook ads. Same thing from other ad mediums. I’m taking money that I have and turning it into actual new customers, not buying a website. Any purchase that I make in the marketing department has to be backed up by some sort of metric that lets me know whether or not I’m wasting my money. So that is the thought for the day.

I’m very passionate about this. I was just talking about this guy, and I was kind of getting upset as I was talking to this guy at this cook out that we had yesterday, because he’s looking at working with a marketing company and they’re talking about branding and they’re talking about logos and they’re talking about having a beautiful website. And when I asked him, “Well, what’d they tell you about the kinds of sales you could expect?” Zip, not a word had been said by that company. He didn’t even know what I was talking about.

And so I just got done writing him an email letting him know that he needs to be very, very careful. And I thought I’d share this with you all. So, hope this has been helpful. If you like this video, please share it, like. I’d love to hear a comment down below. And I will see you in the next video from Grow Your Music Studio. Talk to you later. Bye, bye. .

As found on Youtube

Edmonton SEO

Music Industry Revenue Streams: The Advent of Spotify and Music Streaming Services

The company Spotify is a very interesting case study. The amount that Spotify pays the creators, by way of the record companies, for the licensing of the recordings for streaming, as well as the publishers– the people who license the public performance of the song– amounts to about 70% of their revenue that they generate from selling advertising, or from their subscriptions. And they are continuing to increase the number of paid subscribers.

So as they make more strides for attracting more paid subscribers for their services, it’s creating a situation where they are making more money, but can they survive and become profitable on the 30% that they are left with? The margin just isn’t big enough. So what Spotify has decided to do, and just did recently, was renegotiated their agreements with all of the major record labels.

The record labels used to get about 58%– I mean, we talked about 70%. 12 of that would go to the publishers. 58% would go to the record companies for those recordings, to license the recordings for the streaming services. And Spotify decided to, and did, renegotiate all of their agreements with the three major record labels, and even the association of independent labels– Merlin– where they reduced those payments, based on the initial payments that they’re paying now. So they went from about 58%– it’s been said, these are confidential agreements– down to almost maybe 52% with some of the labels. However, the labels have agreed, and Spotify has agreed, that the more subscribers they get, the royalty rates will come up, because the more money they are going to be able to make.

Which is a very, very interesting development. Another interesting development is that Spotify is finding that there are many, many artists, independent artists, that they feel that they can do direct deals with, and may not have to pay that 52% or 58%. The major labels demand it, and they have to pay it. But if there are some independent artists– Chance the Rapper, or other independent artists– that they can make a deal directly with them.

They could possibly play those artists less. Why? Because the artist, if they’re signed to a major label, the major label is making 58% of the revenue, and they’re paying the artist on the artist’s royalty rate of 15%, which is what? Maybe 7% of that? So Spotify feels that they can go directly to the artists, have them license their recordings to them, they could pay the artists maybe 40%, rather than the 50% they’re paying to the major labels.

So that they’re going to be able to benefit more. Spotify has done that on occasion, although they don’t want to create any problems with the major labels, or they they’re really trying to not do that on a broad level at this point. But you have to figure there’s more and more independent artists that may not even be interested in signing with a major label, might be interested because streaming is really taking over, and doing deals directly with Spotify.

So the future for Spotify and streaming is going to continue to grow, and it’s going to be a very fascinating subject for years to come. .

As found on Youtube